Free SEO training course

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Introduction to online SEO training

Prerequisites for taking SEO courses

No previous knowledge is required, but some knowledge of marketing and the ability to manage a blog will help you put the course into practice. 😅

Learning objectives

1. Obtain QASEO certification
2. Gain an overview of SEO
3. Know how search engines work
4. Be familiar with on-site optimisation
5. How to create an SEO strategy

Target groups for the course

The MOOC is aimed at :

• Anyone who wants to become a web SEO, by offering them a free, high-quality MOOC that will guide them in expanding their knowledge and getting started down this path.
• My own clients, so that they can learn about SEO.

Learning methodology

This MOOC is built in layers of learning levels:

• First level: it is made up of 4 chapters which are enough for a simple introduction to SEO for my clients.
• Second level: the sub-chapters are listed at the end of the chapters. They provide a more in-depth view.
• Third level: this final level allows you to study the subjects covered in the sub-chapters in detail.

Features of online training

• Estimated duration for the initiation: 30 minutes
• Estimated time for full training: 4 hours
• Accessibility: Beginner
• Price: Free
• Targeted certification: QASEO

Summary of SEO courses

• What is SEO?
  • What is Google’s E-A-T concept?
    This concept, taken directly from the guidelines provided to Google’s Quality Raters, is largely used to judge the quality of content on the internet.
  • What is white hat and black hat SEO?
    Spamdexing techniques offer short- or medium-term visibility, but sooner or later they are detected and penalised. The key is to use common sense.
  • What is SEA?
    Admittedly, search engine optimisation (SEA) is not natural search engine optimisation, but let’s take a quick look at this key acquisition lever to understand its benefits.
  • What is SXO?
    Google is encouraging us to take care of the user experience by indicating that we should take into account signals related to it (display performance, ease of access to main content, etc.).
  • What is SMO?
    Social networks are one of the levers of digital marketing, and even if the vast majority of links on these media are nofollow, the visibility they offer has a significant butterfly effect.
• How does a search engine work?
  • The history of the search industry
    Knowing where search engines come from and where they’re heading will help you understand how natural search engine optimisation techniques work.
    • History of search engine market share
      Depending on the country you are targeting, some search engines are unavoidable.
    • The history of Google’s algorithms
      You need to know the algorithms to avoid unpleasant surprises and optimise your action plan.
  • How is PageRank calculated?
    Find out how PageRank is used to calculate the probability of a web surfer viewing a page.
  • How does the learning to rank algorithm work?
    To provide the best possible response to the need for information, this algorithm adapts the relevance criteria according to the behaviour of Internet users.
  • How does the transition rank algorithm work?
    This algorithm tries to detect whether you are trying to manipulate the semantic relevance algorithms.
  • How does the BERT algorithm work?
    This algorithm, which has the ability to understand the meaning of words, gives a whole new dimension to understanding a text in order to respond to a search query.
  • How does the Google Penguin algorithm work?
    As PageRank is one of the key ranking criteria, the search engine has to defend itself against SEOs who try to manipulate it.
  • How does the Google Panda algorithm work?
    This algorithm cleans up the ranking of content that degrades the user experience by manipulating the relevance algorithms.
  • How does duplicate content work?
    Let’s take a look at how we can calculate the duplication rate between content.
  • How does Google’s Knowledge Graph work?
    Google’s Knowledge Graph is a major step towards achieving its goal of being an answer engine.
• On-site optimisation
  • Indexing crawlers
    Mastering indexing is the first key to SEO.
  • Web pages
    A web page is the main medium for optimisation. Its structure and the use of HTML tags highlight the key information in its content.
  • Images
    Depending on the sector of activity / keyword targeted, optimising the referencing of images is crucial for developing website traffic.
    Videos
    Thanks to a better understanding of video content, videos are increasingly appearing in Google results.
  • Local referencing
    Local visibility is a key factor for businesses with a localised activity.
  • E-commerce sites
    An e-commerce site has a number of special features due to its tree structure and, more specifically, its page categories (home page, product sheets, product lists).
  • The mobile version of a website
    The mobile version of websites cannot be improvised. There’s nothing complicated about it, but you need to learn good practice if you want to succeed in your search engine optimisation.
  • Text files
    A multitude of file types can be indexed. Be careful to follow good practice when indexing them to avoid unpleasant surprises.
  • News
    This traffic-acquisition lever is essential for news websites. Learn how to get listed in this medium.
  • Podcasts
    This medium has a number of advantages and still has little competition. Learn how to make podcasts visible in the results.
• Creating an SEO strategy for Google
  • Creating a keyword list
    Learning how to choose keywords in the short, medium and long tail is one of the keys to meeting your digital marketing objectives.
  • What is Google’s golden triangle?
    Find out what impact your position can have on obtaining traffic for a query.
  • What is universal search?
    From the point of view of an answer engine, diversifying the types of results will help to better respond to search intentions.
  • Using semantics in SEO
    Using semantics in SEO means using Google’s language when writing content.
  • Creating a semantic cocoon
    A semantic cocoon makes it possible to broaden the possibilities of backlinks, improve the power of internal links and all this while improving the achievement of marketing objectives.
  • Creating an internal mesh
    Controlling the internal linking of your web pages with carefully thought-out links allows you to control the use of your PageRank.
  • Create a netlinking campaign
    One of the main ways of improving your ranking is by acquiring inbound links from external sites, particularly popular, themed web pages.
• Useful resources
  • List of training courses and MOOCs – WIP
    There are a host of training courses and MOOCs to help you improve your skills.
  • Overview of tools on the market
    Let’s take a look at the essential tools such as Google Search Console, Google Analytics and others.
  • Where to work – WIP
    You can work for a company, an agency or on a freelance basis.

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Author : Thomas Viennet – Consultant SEO à Marseille
Last update : 02/01/2024

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